Your equipment has evolved.
Your website hasn’t.
A buyer needs to see your machines, materials, and tolerances before they can trust you with a print.
Machine shop marketing. Built around your buyers.
Precision in. Possibility out.YOU MAKE THE PARTS.WE BRING THE RFQs.
Your shop does exceptional work. Your website should too.
Marketing systems for machine shops—from first impression to qualified RFQ and consistent follow-up.
Put your website to work START WITH A FREE AUDIT.
NO CONTRACT. NO PITCH DECK.
NO CONTRACT. NO PITCH DECK.
Built for the shop floor.
Engineered for the buyer.
Engineered for the buyer.
CNC shops / Job shops / Sheet metal & fabrication
For shops working
to a higher standard.ISO 9001AS9100ITAR REGISTEREDIATF 16949TIER 1 & 2We help shops communicate their own qualifications. These are not agency certifications.
to a higher standard.ISO 9001AS9100ITAR REGISTEREDIATF 16949TIER 1 & 2We help shops communicate their own qualifications. These are not agency certifications.
01 / The gap on the shop floor
A good shop shouldn’t
be a best-kept secret.
You’ve invested in the machines, the people, and the precision. But when a buyer looks you up, does your website show what you’re capable of?
We close the gap between the quality of your work and the way your business shows up online.
Your equipment has evolved.
Referrals are great.
Until they slow down.
Give new buyers a way to find your shop, so the next opportunity doesn’t depend on the same few relationships.
A buyer has a part.
Give them a way to quote it.
Turn a visit into a useful conversation with an RFQ form that captures files, quantities, and requirements.
02 / Our capability list
From first impression.
To your next opportunity.
Six connected services. One practical system to help the right buyers find you, get in touch, and keep the conversation moving.
Growth strategy & positioning
Capability audits, competitor research, ideal customer profiles, target industries, messaging, and a focused 90-day plan.
ExploreWebsites & RFQ systems
Capability and industry pages, equipment lists, certifications, project case studies, and quote forms that capture the details buyers need to share.
ExploreSEO & technical content
Technical SEO, process and material keywords, Google Business Profile, technical articles, and project stories that make your expertise easier to find.
ExploreTargeted outreach & lead generation
Target account research, buyer identification, personalized email and LinkedIn campaigns, and trade show follow-up.
ExploreCRM & lead follow-up
CRM setup, inquiry routing, pipeline stages, follow-up reminders, email sequences, and reactivation of past customer relationships.
ExploreReporting & conversion improvement
Lead-source tracking, qualified RFQ reporting, website conversion improvements, and monthly reviews of what is moving your pipeline forward.
ExploreOptional, scoped separately
Paid advertising · Industry PR & media outreach · Shop photography & video
Available by agreement, based on your goals, budget, and production requirements.
03 / How the pieces connect
A clearer path.
From buyer to customer.
- 01
Identify buyers
Focus on the industries, accounts, and decision-makers that fit your shop.
- 02
Get found
Build visibility through search, useful content, and focused outreach.
- 03
Capture RFQs
Turn interest into inquiries with clear capabilities and a useful quote form.
- 04
Follow up
Route each lead, track the next step, and keep conversations moving.
- 05
Win & retain
Support the sales conversation and stay connected for repeat opportunities.
04 / Choose your starting point
The right support.
For your next stage.
Start with the essentials or build an ongoing growth program. Scope and pricing are confirmed after discovery.
Foundation
For shops that need a stronger digital presence and a clear way to capture inquiries.
- Growth strategy and positioning
- Website and capability pages
- RFQ intake system
- Initial technical SEO
- Basic CRM and lead tracking
Pipeline Growth
For shops ready to actively pursue new buyers and follow up consistently.
- Everything in Foundation
- Ongoing SEO and technical content
- Target account research and outreach
- CRM workflows and follow-up sequences
- Monthly lead and campaign reviews
Growth Partnership
For shops seeking ongoing marketing support across acquisition, follow-up, and retention.
- Everything in Pipeline Growth
- Past-customer reactivation
- Ongoing campaign improvements
- Conversion and pipeline reporting
- Regular growth planning and reviews
A defined scope before work begins. Campaign channels, content volume, CRM requirements, and optional production are agreed together.
05 / The first 90 days
Plan. Build. Launch.
Then keep improving.
A working roadmap, tailored to your starting point and agreed scope. Results depend on your market, offer, and sales follow-through.
06 / What the work looks like
Practical deliverables.
Something you can use.
Every engagement is built around your actual capabilities, buyers, and sales process.
- A buyer-focused plan
- Priority sectors, account criteria, positioning, and a 90-day roadmap.
- A clearer quote journey
- Capability pages and an RFQ form that collects the details needed for follow-up. Explore the RFQ workflow demonstration.
- A visible follow-up process
- Agreed CRM stages, lead ownership, and a clear next action for each opportunity.
- A useful monthly review
- Lead sources, qualified inquiries, pipeline movement, and the changes to make next.
Precision turned products
Pittsburgh Precision
A manufacturing story that moves from machine-floor credibility to exact capabilities, quality controls, and the next conversation.
Website designSearch strategy
Inside the project 
CNC machining
Best Machine Inc.
A capability-led website that gives engineers and buyers a direct route from process detail to a useful request for quote.
Website designSearch strategy
Inside the project 
Machining + welding
Turn-Again Machine & Welding
A bold, human site that explains a practical advantage: machining, fabrication, and field repair through the same crew.
Website designSearch strategy
Inside the project 
Gears + CNC machining
Accurate Gear & Machine
A proof-rich industrial website that turns gear making, machining, inspection, and obsolete-part replacement into clear buyer paths.
Website designSearch strategy
Inside the project Scroll to explore the projectsSwipe to explore, or choose a projectWebsite design & search strategy
07 / The RFQ engine
Less back-and-forth.
More ready-to-quote.
“Send us a message” isn’t enough when a buyer has a print in hand. Give them a clear next step, with the details your estimator actually needs.
- Drawings and CAD files, together with the request
- Material, quantity, tolerance, and finish up front
- Quality requirements flagged before quoting
- A clear route to your estimator’s inbox
A system for your shopThe right details.
The right details.
The right next step.
See how a buyer’s requirements become a clear handoff to your estimating team. Try the demonstration, then talk to us about your workflow.
Explore the RFQ demoMachine Shop Marketing builds marketing systems. We do not quote or manufacture parts.
08 / Straight answers
No jargon.
No runaround.
We already get work by referral. Why do this?
Referrals are valuable. A stronger online presence gives you another source of opportunity when a buyer retires, a customer changes, or you want to win a different kind of work.
How much time will you need from us?
After kickoff, the aim is about an hour each month to review the requests coming in and the work you want to attract. We’ll also need your equipment list, capabilities, and shop imagery during the build.
What does it cost?
Pricing depends on your starting point and the support you need. Foundation covers the essential setup; Pipeline Growth and Growth Partnership add ongoing activity. We agree on deliverables, timing, and any recurring fees in writing before work begins.
Do you work with shops outside our area?
Yes. Machine Shop Marketing serves machine shops worldwide, with remote equipment walkthroughs and coordination for photos and video.
Who owns the finished website?
You do: your domain, hosting, website files, and RFQ form. The work stays with your business if you stop working with us.
Practical resources
Useful before
we even talk.
09 / Start with a free audit
Let’s find your
next opportunity.
We’ll look at your website the way a buyer would, then send you a practical list of what to fix. No pitch deck. No commitment.
- Where buyers get stuck before requesting a quote
- How your search presence compares
- The changes to make first